Released on = August 15, 2006, 7:09 am

Press Release Author = Frames Direct

Industry = Internet & Online

Press Release Summary = Web marketer Richard V. Burckhardt moves to Austin to lead
eyeglass superstore's online marketing efforts.

Press Release Body = Austin, TX August 17, 2006 - The owners of Frames Direct, the
online leader in eyeglasses, sunglasses, contact lenses and fashion eyewear sales,
are pleased to announce that online marketing expert Richard V. Burckhardt has
relocated from California to join their new Austin area office team.

Burckhardt, who spent five years as Senior Web Designer and Webmaster for Desert
Publications, Inc. (Palm Springs Life Magazine) and more recently as the Web
Marketing Manager for the Palm Springs Desert Resorts Convention and Visitors
Authority, will work with the Frames Direct web development team to ensure that the
online content is not only customer friendly, but search engine friendly. Burckhardt
has worked for Frames Direct remotely as a contract consultant for the past year.

"Search engine optimization is my specialty and I look forward to working with the
Frames Direct team as a full time member," said Burckhardt. "They've got a dynamic,
growing site with terrific content and a huge selection of eyewear products to work
with."

"I'm also thrilled to be back in Texas, especially Austin," said Burckhardt, who
grew up in Houston and graduated from the University of Houston with a degree in
Journalism.

Burckhardt will also take over press relations and pay per click marketing efforts.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went
online in 1996 and currently features over 110,000 products, including designer
frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a
patented online technology for finding eyeglasses, sunglasses and frames, the
FrameFinder Virtual Try-On System, which allows users to "try on" frames from any
personal computer by simply uploading a photo of themselves.

The new Austin office, located off of F.M. 1826 near Driftwood, serves as the base
for a growing local operation for Frames Direct. Customer service and marketing
services are among the first occupy the facility.

About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for
over 20 years and founded FramesDirect.com in 1996. The family of optical websites
includes http://www.framesdirect.com , http://www.binocularsdirect.com and
http://www.gogglesdirect.com . The office can be reached at 1-800-248-9427.


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Web Site = http://www.framesdirect.com

Contact Details = Richard V. Burckhardt
512-782-9612
press@framesdirect.com